About Us

We are Youth Marketing & Research Specialists

Authority & pioneer in the under 30’s & family space in Africa

Dedicated nearly 20 years to understanding the youth market

Specialist youth marketing and research consultancy with high credibility throughout Africa

Marketing Agency Experience & Accolades

Youth Marketing

Run the largest, syndicated youth market research studies across Africa (SA, Kenya, Nigeria) to understand under 30’s

Conceptualise, implement and manage youth marketing engagement campaigns and activations

Won Global Communication Best Practice Awards for Nestlé, Clover, Nokia

Chosen to represent youth marketing agencies at the Global Nutrition Safari, attended by global leaders and WHO

Won the innovative marketing agency award at the Asian Brand Summit.

Attended the Global Youth forum in India

Long history of media appearances on both radio and television

Presented at a plethora of youth marketing and research conferences around the globe

Youth Dynamix Clients

We are driven by youth development insights

Youth development insights form the building blocks of any marketing campaign direction and messaging

15 years’ worth of market research data and insight on the youth and family market

Tracked trends and changes in the youth market since 2001

We are driven by the need to delve deeper into core drivers, need states, motivations & attitudes

Our Working Model

We have a unique working model & approach to the market

Core team of permanent staff supported by an extended network of professional youth specialists and highly skilled ongoing project-based personnel

Capabilities extend into all youth marketing and research disciplines – market research, design, content development, project management, logistics etc


Youth Dynamix’s Global Footprint

Outlined below is YDx’s global footprint, colour coded by the level of representation in developing countries.


Strong youth marketing representation in South Africa. With 4 regional representatives and the ability to reach all 9 provinces respectively

Youth marketing and research offices in Kenya and Nigeria, satellite offices in Tanzania, Ethiopia, Uganda

Representation in Ghana, Mozambique, Angola, The DRC, Namibia, Botswana, Mauritius, Madagascar, Zimbabwe, Zambia, Egypt and Algeria; allowing us to activate and research across the continent

Connected in the UAE, Morocco, Russia, India and the Middle East