iloveLife Launch to Potential Stakeholders

iloveLife wanted to launch their new digital mobisite to existing and potential new stakeholders at the AIDs Conference in Melbourne, Australia, in 2014.

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YDx partnered with loveLife to create relevant and appealing marketing collateral, presentations and videos to showcase the principles and benefits of this first-in-South Africa rewards incentive programme aimed at reducing new HIV infections in young people through a fun, interactive and informative digital platform.

YDx played an instrumental role in liaising with the site developer, content team, design team and management at loveLife to get the platform ready for launch in Melbourne in a short space of time.

YDx helped construct an intensive Google and social media campaign to target potential international attendees of the Aids Conference.

And, a team of loveLife staff manned an expo stand in Melbourne and ran a break-away presentation to interested stakeholders.

The Melbourne launch was a success and generated over 370 international leads!


February 17, 2016