iloveLife Internal Launch

loveLife wanted to launch its new digital platform to its Head Office staff as well a selected group of regional staff members, responsible for training their young leaders called groundBreakers.

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loveLife partnered with YDx to conceptualise and execute a fun, informative and engaging set of activities aimed at demonstrating the benefits as well as the functionality of the mobisite, named iloveLife.

The Head Office staff were transported by bus to a conference centre in Broederstroom where they joined the other members in song, followed by an inspirational speech by the CEO, Grace Matlhape, and a presentation on the features and uses of the platform.

The staff then engaged in fun activities comprising a putt putt game challenge, personal blood pressure readings in a simulated clinic and a nail-biting quiz.

All the activities were designed to demonstrate how the platform works in a real-life, practical and tangible way.

Date

February 17, 2016

Category
YDx