loveLife wanted to relaunch and re-energise its brand for an ever-growing digital space familiar to its young target market as well as expand its focus on developing ‘complete’ young people with specific emphasis on the development of youth leadership.
YDx partnered with loveLife to conceptualise an event that would engage key stakeholders and benefactors to highlight the important work loveLife is doing.
On the way in, guests walked up a staircase that told the story of the loveLife brand from its inception to where it was, using huge canvases on the walls.
CEO Grace Matlhape delivered a powerfully inspirational speech, we created simulations of loveLife’s programmes in the venue itself and guests watched numerous videos and entertainers on stage.
Numerous guests offered their time or services to loveLife to strengthen their reach and loveLife received great PR coverage on the event and almost 1.5 million people were reached via social media.
February 17, 2016