Nedbank Banking Campus Campaign

Nedbank tailored a bundled offering for 4th year and post grad students and partnered with YDx to take it to market.

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YDx conceptualised and ran an intensive campaign targeting 15 university campuses across South Africa.

The campaign was based on YDx’s insights of the anxiety young people face of finding employment after graduating. The campaign focused on providing young people with practical and useful tools to help them prepare for the job hunting and recruitment processes, and to do well once employed. The young people received valuable information to build their life skills to bridge the gap between student life and work life.

Students were invited to attend practical and interactive workshops presented by experts at their relevant campuses covering valuable career tips like how to create a winning CV and ace their interview.

They also received a ‘Kick-Start Your Career’ toolkit containing more valuable career tips and advice to keep for future reference.

The campaign generated over 3,800 leads, well over target!


February 17, 2016