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How Millennials are changing the youth marketing game

Millennials are driving a new revolution in commerce which is changing the youth marketing game for organisations all around the world. They grew up in a world shaped by technology, and largely experienced through a smartphone screen. This has affected the...

The African youth are yearning for a greener existence

Throughout Africa, there has been a massive urbanisation movement, steering rural communities towards more economically active cities. Lagos in Nigeria for example is the 14th largest urban area in the world. While moving to the cities holds promise of greater wealth and...

5 Tips to win the youth over for Brand Managers

If you’re over the age of 25, you’ll be able to reminisce how easy it must have been to be the Brand Manager for Citi Golf. That’s because every adolescent who passed their driver’s licence drove a Citi Golf. It...