Services

We offer an integrated approach and turn-key solutions to understanding and reaching the youth and family market.

Research

Research forms the foundation of what we do. We have spent 15 years researching the youth and family market segments, making us an authority in this field...

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Research

Research forms the foundation of what we do. We have spent nearly 20 years researching the youth and family market segments, making us an authority in this field.

Trax study – 10 years of Trax research studies with insights and trends available since 2001. Syndicated study looks at 7-24 year olds in LSM 5-10. Bespoke brand questions can be included. Previous reports from this study are also available.

GroundTrax study – exciting collaboration between YDx and loveLife provides a syndicated study on the teen and young adult township market, mirroring the Trax research study for comparable data and trends.

Research – bespoke qualitative, quantitative, digital and observational research utilising youth-specialist techniques and methodologies. Research areas: consumer understanding, concept and advertising testing, brand understanding and relevance.

Workshops – guided interactive 2-hour, half-day or full-day sessions that explore the youth market.

Immersion sessions – meet and interact with youth face-to-face through tailor-made immersion sessions that include practical components and are conducted with a small client team in the field.

YDx online consumer panel – fast turnaround research and bespoke brand questions to the teen and young adult market through our online digital platform.

Insight

Our extensive research, experience and expertise over the past 15 years, we have built up a formidable databank of insights on the youth and family market...

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Insight

Through our extensive research, experience and expertise over the past 15 years, we have built up a formidable databank of insights on the youth and family market.

Insights Bank – 15 years’ of youth and family insight and data, coupled with our extensive experience in the market provides a formidable base of knowledge to draw from.

Reports – various reports on better understanding the youth market, or the opportunity to receive a customised report.

Campaigns

We conceptualise, implement and manage on the ground youth marketing campaigns and activations as well as content development for digital and social platforms....

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Interactive Campaign

Our deep and real understanding of youth and families directs the thinking on any interactive campaign. We conceptualise, implement and manage on the ground campaigns and activations as well as content development for digital and social platforms.

Experiential Marketing – conceptualisation, implementation and management of interactive activations, events and roadshows tailor-made to your requirements and implemented through a range of channels including shopping centres, youth events & comfort spaces, campuses, schools, community centres etc.

Guerilla Marketing – opportunity to reach the youth in an innovative manner that resonates directly with them and creates a talking point. These campaigns are tailor-made to fit your brand and the market.

Tertiary engagements – bespoke and specialist engagements within the tertiary institution space through a variety of touchpoints, including talks, workshops, large campus activations, residence activations, flyer drops etc.

Content development – provision of highly relevant and engaging content that ensures the success of campaigns aimed at the youth, and adds value to their lives. We have developed an extensive deck of content on future skills, career skills and personal development to ensure that teens and young adults are “work ready”.

Educational engagements –conceptualisation and implementation of tailor-made engagements through schools, sports events, funding / sponsorship campaigns and campuses.

Promotional Items

As a specialist consumer insight company (youth - Millennials, Centennials; and family), YDx knows just what promotional...

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Promotional Items

As a specialist consumer insight company (youth - Millennials, Centennials; and family), YDx knows just what promotional / giveaway items meet the core consumer needs, allowing us to offer well positioned giveaway items.

We have access to one of the largest trend forecast reports twice a year, developed by our partner Supremia – whom we represent in Southern Africa. The report depicts the next seasons’ coolest items, colours, themes, concepts which allows your brand to plan and keep your give away items on point. Supremia has an expensive global network of factories allowing us to make any item bespoke and offers excellent quality at cost effective prices. In addition YDx has an extensive array of local factories and we pride ourselves on delivering fresh and exciting locally produced promotional item concepts.

Measurability

If you can’t measure it, you can’t manage it. Including a research and measurement element into all campaigns is critical for us to measure your success..

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Measureability

If you can’t measure it, you can’t manage it – including a research and measurement element into all campaigns is critical for us to measure the success of any campaign.

Campaign measurability & reporting – all interactive campaigns include an element of measurability to ensure you meet your ROI and have consumer insights on your brand and their perceptions to the campaign.

Take a look at our work