We partner with our clients to create meaningful and sustainable youth brands that drive ROI.
YDx Nigeria’s Experiential Youth Marketing team develops and executes unique experiences that engage teen and young adult consumers on-site in schools, campuses or dormitories, as well as online, in retail and other ‘hangout’ spots. This integrated approach ensures YDx clients maximise ROI on every campaign.
Let us help you align your business to the youth market. There is no one better that understands the youth and family market as we do because of our extensive unmatched youth market research and insights of over 15 years.
When you want to let Africa know about your youth brand or product, don’t settle for ineffective mass media adverts that fade into broadcaster’s coffers. Let YDx Nigeria help you establish a strong emotive connection amongst the youth market that will outlast any other form of advertising.
Forget new media, they come and go and become yesterday’s conversation amongst the tech-savvy youth as quickly as they rise. What you need to boost your youth brand to the next level is content marketing. YDx Nigeria will work with you to create a plan that will add value to the youth consumer, in a way no other media can.
Looking beyond the now, YDx Nigeria is equipped to design and roll out CRM and loyalty programmes that capture the youth consumer for years to come, strengthening brand sustainability into the future.
Insights and youth market research form the foundation of everything we do. We rely on our insights and youth market research data to formulate all our impactful campaigns. We have been running youth market research projects and workshops for our own databank as well as bespoke projects for our clients since 2000. Partner with us to kick-off your youth strategy and campaigns on a high note for success.