YDx is Africa’s leading youth market specialist. We have over 25 years of experience gained across Africa and other developing regions. We focus exclusively on the under 34 market and family engagement. All of our work is based on the information we mine from our extensive data and insight banks.
YDx is the marketing agency specialist in youth and family segment research.
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YDx believes in the power of our youth and our mission is to fully understand and support these generations.
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YDx can provide you with unique end-to-end research solutions in the youth and family markets.
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YDx does extensive work in the fields of education and skills development. We aim to ensure that as many programmes as possible have a solid foundation based on development.
YDx is founded and based in South Africa.
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We have regional branches in Kenya and Nigeria to service East and West Africa respectively.
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We have developed key relationships across a further 8 African countries to facilitate large continent-based studies and marketing programmes.
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We also have experience in the Middle East, India, Eastern Europe, and Russia.
Since our launch, YDx has had the honour of working with a wide range of NGOs and local and international blue-chip clients across a variety of industry sectors. During this time, we have gained significant media coverage across press, radio, and television. YDx has also served as the invited speaker at numerous youth, research, and company conferences.
Our list of awards includes:
Global Communication Best Practice Awards for Nestlé
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Global Communication Best Practice Awards for Clover
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Global Communication Best Practice Awards for Nokia
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Innovative Marketing Agency Award at Asian Brand Summit
Extensive Brand Health Tracker
Over the last three years, YDx has run a large brand health tracker across various consumer segments for a leading retailer.
Internal Communication Survey
We have successfully run a national quantitative study across internal and external stakeholders for a leading retailer.
Consumer Need Profiling
Over the last five years YDx has helped a leading radio station unpack and keep abreast of their consumer’s listening needs and future expectations, informing the strategic thinking, and repositioning of the brand.
Youth Consumer Insight Project
YDx has provided ground-breaking data and insight to help a leading bank restructure their various youth portfolios and create innovative banking solutions for their future customers.
Youth Insight and Qualitative Research Project
YDx has formed part of a strategic team for a leading financial body to determine core consumer segments, profile the development of platform delivery, and develop a new brand and communication strategy.
Bespoke Research Studies for Tertiary Institutions
YDx has helped numerous tertiary institutions better understand their target markets across students, alumni, parents, staff, and the industry itself.
School campaigns for Tertiary institutions
YDx assists many leading tertiary institutions in their efforts to connect with schools and reach prospective Grade 11 and Grade 12 learners.
School Campaign for Financial Institution
We created a campaign across several leading schools that targeted Grade 12 learners as they transition into becoming students. The campaign covered topics including budgeting as a student and other value-added offerings.
School campaign for a large telecommunication company
YDx ran a high school campaign offering learners valuable insights and educational content on much-needed life and career skills.
Extensive Gen Z and Millennial workshops/reports
YDx has run extensive workshops and consulting projects on these generations for several blue-chip clients across various industries.
And many more…
