We are a youth and family specialist research agency with over two decades of experience. We offer our partners a range of research solutions, including: Millennial and Gen Z workshops and reports • Ethnographic research • Various forms of quantitative and qualitative research • Extensive secondary research • Various youth insight reports.
Traditional Focus Groups
We offer end-to-end research services executed by our team of “youth” orientated specialists.
Online Focus Groups
We make use of our community panel together with our multi-media capabilities to develop meaningful insights.
Qualitative interviews
We conduct in-depth qualitative interviews with a panel of youths, parents, or stakeholders using our trained and experienced moderator teams.
Social listening
Our Social Media Listening team makes use of advanced software to provide cost-effective brand and category tracking insight.
Panel Research Surveys
Tap into our 20,000 strong online digital community to gather quantifiable insights on their opinions, viewpoints, and perceptions.
Face to Face Surveys
We have over 600 experienced field agents across the entire country who collect data from consumers via face-to-face, tablet, or mobile phone interactions.
Telephone surveys
Our highly qualified and professional teams unpack opinions and viewpoints through in-depth and personal conversations with respondents.
In-Home Interviews
We have conducted numerous in-home interviews with parents, children, tweens, teens, students, and young adults. These interviews provide us with detailed and insightful data that spans all race groups, income spectrums, and regions across SA.
Desk Research
We offer specialist youth-driven desk research that combines our insight on the Millennial and Gen Z consumer with our 20-year experience in this market, and ongoing online searches to provide you with research capable of supplementing any of your project needs.
Global Web Index tracking reports
We have access to 45,000 data points that we can employ to provide you with bespoke reports on a variety of topics, including: Marketing touch points • Attitudes and lifestyle • Device ownership and access • Online activities and behaviours • Social Media Consumption • And more
Social Profiling Reports
Understand your core target segment/s through social profiling via leading cognitive computing technology. You will learn how they live, what they feel, and what they say through rich data social sources.
• Research recruitment services
• Survey Design
• Questionnaire development
• Data analysis
• Data mining of current data sets
• Report writing
• Adding layers of youth insight to existing research reports and data
Join us for tailor-made workshops based on your company’s core objectives. We recommend the inclusion of your full team, giving them a new perspective on these generations.
Millennial OR Gen Z workshop and report
We will break down the various youth segments and their core developmental stages
•
Define global trends shaping the Millennial/Gen Z consumer
•
Breakdown the 20 characteristic traits that shape these generations
•
End off with key communication musts for this generation.
Millennial and Gen Z workshop and report
As above, but also highlighting where there are key differences between these two critically important generations.
We have several Youth Focused Reports available for purchase. These reports can be delivered through a presentation to allow for higher engagement and further unpacking of insights.
Available reports include:
• Trends Influencing the under 34-year-old South African Youth Consumer
• The 20 fundamental characteristic traits defining the South African Millennial (22-34-year-old)
• The 20 fundamental characteristic traits defining the South African Gen Z consumer (under 22-years old)
• The 20 fundamental characteristic traits defining the South African Gen Z (under 22 years old) and Millennial (22-34-year-old) and differences between the generations.
• South African Family Structures, Dynamics, Influence and Roles
• Effective Communication for Millennials and Gen Z; plus, Tools on how to better connect with these generations
Traditional Focus Groups
We offer end-to-end research services executed by our team of “youth” orientated specialists.
Online Focus Groups
We make use of our community panel together with our multi-media capabilities to develop meaningful insights.
Qualitative interviews
We conduct in-depth qualitative interviews with a panel of youths, parents, or stakeholders using our trained and experienced moderator teams.
Social listening
Our Social Media Listening team makes use of advanced software to provide cost-effective brand and category tracking insight.
Panel Research Surveys
Tap into our 20,000 strong online digital community to gather quantifiable insights on their opinions, viewpoints, and perceptions.
Face to Face Surveys
We have over 600 experienced field agents across the entire country who collect data from consumers via face-to-face, tablet, or mobile phone interactions.
Telephone surveys
Our highly qualified and professional teams unpack opinions and viewpoints through in-depth and personal conversations with respondents.
In-Home Interviews
We have conducted numerous in-home interviews with parents, children, tweens, teens, students, and young adults. These interviews provide us with detailed and insightful data that spans all race groups, income spectrums, and regions across SA.
Desk Research
We offer specialist youth-driven desk research that combines our insight on the Millennial and Gen Z consumer with our 20-year experience in this market, and ongoing online searches to provide you with research capable of supplementing any of your project needs.
Global Web Index tracking reports
We have access to 45,000 data points that we can employ to provide you with bespoke reports on a variety of topics, including: Marketing touch points • Attitudes and lifestyle • Device ownership and access • Online activities and behaviours • Social Media Consumption • And more
Social Profiling Reports
Understand your core target segment/s through social profiling via leading cognitive computing technology. You will learn how they live, what they feel, and what they say through rich data social sources.
• Research recruitment services
• Survey Design
• Questionnaire development
• Data analysis
• Data mining of current data sets
• Report writing
• Adding layers of youth insight to existing research reports and data
Join us for tailor-made workshops based on your company’s core objectives. We recommend the inclusion of your full team, giving them a new perspective on these generations.
Millennial OR Gen Z workshop and report
We will break down the various youth segments and their core developmental stages
• Define global trends shaping the Millennial/Gen Z consumer
• Breakdown the 20 characteristic traits that shape these generations
• End off with key communication musts for this generation.
Millennial and Gen Z workshop and report
As above, but also highlighting where there are key differences between these two critically important generations.
We have several Youth Focused Reports available for purchase. These reports can be delivered through a presentation to allow for higher engagement and further unpacking of insights.
Available reports include:
• Trends Influencing the under 34-year-old South African Youth Consumer
• The 20 fundamental characteristic traits defining the South African Millennial (22-34-year-old)
• The 20 fundamental characteristic traits defining the South African Gen Z consumer (under 22-years old)
• The 20 fundamental characteristic traits defining the South African Gen Z (under 22 years old) and Millennial (22-34-year-old) and differences between the generations.
• South African Family Structures, Dynamics, Influence and Roles
• Effective Communication for Millennials and Gen Z; plus, Tools on how to better connect with these generations
