YDx is a leader in educational engagement, working extensively with brands to create educational, uplifting, and supportive opportunities for connecting with hundreds of primary and high schools across South Africa. Our proprietary and customized educational platform facilitates meaningful interactions with over 2,000 private and semi-private schools. These schools are meticulously geo-coded and profiled to match your brand’s strategic objectives.
At YDx, we hold a detailed and intelligent database of 1,500 profiled private, semi-private, and key government schools across the country. This database spans all 9 provinces and includes urban, suburban, and outlying regions. Many of our tertiary institution clients use this database to provide the youth with meaningful opportunities.
School Database
At YDx, we hold and manage a comprehensive, intelligent database containing 2,000 profiled private, semi-private, and key government high and primary schools across all 9 provinces of South Africa. This database includes urban, suburban, and outlying regions, ensuring broad and effective outreach. Many of our tertiary institution clients leverage this database to provide meaningful opportunities for youth.
School profiling
We can profile target schools based on a variety of criteria, including:
• Fees
• Type of Curriculum
• Region
• Subjects
• Extramural Activities
• Area Type
• School size
• Traditional or/vs modern approach
• And more
Our intelligent profiling software enables you to identify the most suitable schools for your offerings, focusing on those that align with your objectives.
School Communication
At YDx, we understand the value of education, as well as the complexity and importance of connecting with relevant schools and the key champions within them. Our CRM system and experienced team manage the entire process, saving you valuable time and ensuring results.
We offer brands unique opportunities to engage with schools, learners, parents, and educators through impactful, brand-aligned educational initiatives and school events. These initiatives include, but are not limited to:
• Curriculum-linked materials
• Competitions
• Sponsorships
• Large-scale events
We provide tailored solutions that ensure brands engage authentically and effectively.
How Brands Can Engage with Schools:
A. Educational Engagement:
• Educationally Driven Programs: Relationship-building programs designed to meet core educational and upliftment needs within schools, tailored to age profiles and your brand's objectives.
• Competitions: Industry-aligned competitions based in education, upliftment, and development.
• Monitoring & Evaluation (M&E): We gather M&E data from relevant schools, providing you with the metrics needed to measure your campaign’s success.
• Over 20 Years of Experience: We have extensive experience running educational programs across various subjects, regions, and age groups.
• Curriculum Expertise: Our team writes the CAPS curriculum for the Department of Education and IEB, ensuring that your campaign aligns with educational standards.
• Strategic Conceptualisation: We conceptualise your campaign, finding an educational fit within the curriculum for your targeted age profiles.
• Bespoke Educational Material: We develop tailored educational materials, including lesson plans, worksheets, posters, take-home materials, and competitions.
• School Programme Rollout: Our YDx School team and CRM system handle the full rollout of the program in schools, tracking results and reporting.
B. School Events
School events provide brands with direct access to engaged audiences in trusted, community-driven environments. These events bring together learners, parents, educators, and school staff, creating the perfect platform for authentic connections.
• Streamlined Process: We manage all logistics of getting your brand involved, including securing event participation, gathering permissions, and handling payments. Our expertise ensures your brand is positioned at the right events, reaching the right audience with maximum impact.
• Types of School Events we Connect Brands with:
• School Derbies & Clashes: Major interschool sporting events with deep cultural significance, drawing 5,000 to 25,000 spectators (e.g., rugby, netball).
• Sports Festivals & Tournaments: Multi-school festivals with 10 to 70 participating schools over several days, offering extensive exposure and engagement opportunities.
• Family & Fundraising Events: Large school-hosted family days attracting 5,000 to 10,000 attendees. Featuring picnics, concerts and entertainment - ideal for relaxed, fun, family-centric brand engagement.
C. Educational & Skill Development Content
• Youth-Focused Content: For over 20 years, YDx has developed educational and skill development content for leading companies and NGOs, aimed at inspiring and uplifting South Africa’s youth.
• Tailored for All Age Groups: We create content for all educational stages, developmental profiles, and market segments.
• Curriculum-Aligned Content: Our educational content aligns with CAPS and covers all phases, grades, and subjects where applicable.
• Soft Skills & Life Skills: We offer content that focuses on life skills, including:
• Negotiation skills
• Stress management
• Budgeting as a student
• Developing emotional intelligence (EQ)
• Networking skills
• Building personal brands
• Enhancing self-worth
• Managing subject choices
• And many more.
1. Live Presentations:
In-person or Virtual Presentations: Our trained resources supported with our CRM platform, will book your institution an exclusive 30 - 45 minute live-in-person or virtual presentation slot for you to represent your brand and its key information to the learners during a lesson or any other dedicated time for that.
2. Direct Digital Material Distribution to schools
Our advanced CRM platform allows us to distribute your digital marketing materials effectively to profiled private and semi-private schools. By leveraging this system, we can:
• Optimize your digital content and campaigns for greater success.
• Ensure materials reach the right schools and target audiences.
• Track interactions and engagement with learners using trigger links for valuable insights.
• Improve your institution's visibility with targeted digital campaigns.
• Connecting you to schools that are difficult for you and your team to reach physically.
1. Career Assessment Psychologists (CAPS)
• Engaging with CAPs: YDx has a database of over 112 active and profiled Career Assessment Psychologists (CAPs) who assist Grade 11 and 12 learners with career and study decisions.
• CAP Profiling: We can profile CAPs based on various key criteria to create a tailored list for your institution.
• CAP Communication: Our CRM system and experienced team will engage with selected CAPs on behalf of your institution.
• CAP Campaign Channels: YDx offers two CAP programs:
1. Full Introduction: Introduce your institution and courses in detail to selected CAPs, followed by a one-on-one discussion with a YDx team member for feedback.
2. Material Update: Ensure CAPs receive your latest materials, keeping them up-to-date with your institution’s offerings.
2. South African Home Schoolers Channels
• With more than 350,000 youth opting for home-schooling each year, engaging with this often hard-to-reach community provides a unique opportunity to connect directly with this niche of learners and parents.
• YDx has partnered with SA-Home Schoolers to offer three exclusive opportunities for tertiary institutions:
1. Email Campaigns
• Run targeted email campaigns over 3, 6, or 9 months, sent to the full SA-Home Schoolers network, with reporting included.
2. Banner Advert
• Feature your institution's banner on their website for 3, 6, or 9 months, with your institution's logo featured prominently on the homepage.
3. Tertiary Tab
• Post your tertiary institution information for 1-year on the YDx Exclusive ‘Tertiary Tab’
• A one-year feature on the SA-Home Schoolers website, showcasing your institution’s information, courses, career opportunities, and student culture.
At YDx, we hold a detailed and intelligent database of 1,500 profiled private, semi-private, and key government schools across the country. This database spans all 9 provinces and includes urban, suburban, and outlying regions. Many of our tertiary institution clients use this database to provide the youth with meaningful opportunities.
School Database
At YDx, we hold and manage a comprehensive, intelligent database containing 2,000 profiled private, semi-private, and key government high and primary schools across all 9 provinces of South Africa. This database includes urban, suburban, and outlying regions, ensuring broad and effective outreach. Many of our tertiary institution clients leverage this database to provide meaningful opportunities for youth.
School profiling
We can profile target schools based on a variety of criteria, including:
• Fees
• Type of Curriculum
• Region
• Subjects
• Extramural Activities
• Area Type
• School size
• Traditional or/vs modern approach
• And more
Our intelligent profiling software enables you to identify the most suitable schools for your offerings, focusing on those that align with your objectives.
School Communication
At YDx, we understand the value of education, as well as the complexity and importance of connecting with relevant schools and the key champions within them. Our CRM system and experienced team manage the entire process, saving you valuable time and ensuring results.
We offer brands unique opportunities to engage with schools, learners, parents, and educators through impactful, brand-aligned educational initiatives and school events. These initiatives include, but are not limited to:
• Curriculum-linked materials
• Competitions
• Sponsorships
• Large-scale events
We provide tailored solutions that ensure brands engage authentically and effectively.
How Brands Can Engage with Schools:
A. Educational Engagement:
• Educationally Driven Programs: Relationship-building programs designed to meet core educational and upliftment needs within schools, tailored to age profiles and your brand's objectives.
• Competitions: Industry-aligned competitions based in education, upliftment, and development.
• Monitoring & Evaluation (M&E): We gather M&E data from relevant schools, providing you with the metrics needed to measure your campaign’s success.
• Over 20 Years of Experience: We have extensive experience running educational programs across various subjects, regions, and age groups.
• Curriculum Expertise: Our team writes the CAPS curriculum for the Department of Education and IEB, ensuring that your campaign aligns with educational standards.
• Strategic Conceptualization: We conceptualize your campaign, finding an educational fit within the curriculum for your targeted age profiles.
• Bespoke Educational Material: We develop tailored educational materials, including lesson plans, worksheets, posters, take-home materials, and competitions.
• School Programme Rollout: Our YDx School team and CRM system handle the full rollout of the program in schools, tracking results and reporting.
B. School Events
School events provide brands with direct access to engaged audiences in trusted, community-driven environments. These events bring together learners, parents, educators, and school staff, creating the perfect platform for authentic connections.
• Streamlined Process: We manage all logistics of getting your brand involved, including securing event participation, gathering permissions, and handling payments. Our expertise ensures your brand is positioned at the right events, reaching the right audience with maximum impact.
• Types of School Events we Connect Brands with:
• School Derbies & Clashes: Major interschool sporting events with deep cultural significance, drawing 5,000 to 25,000 spectators (e.g., rugby, netball).
• Sports Festivals & Tournaments: Multi-school festivals with 10 to 70 participating schools over several days, offering extensive exposure and engagement opportunities.
• Family & Fundraising Events: Large school-hosted family days attracting 5,000 to 10,000 attendees. Featuring picnics, concerts and entertainment - ideal for relaxed, fun, family-centric brand engagement.
C. Educational & Skill Development Content
• Youth-Focused Content: For over 20 years, YDx has developed educational and skill development content for leading companies and NGOs, aimed at inspiring and uplifting South Africa’s youth.
• Tailored for All Age Groups: We create content for all educational stages, developmental profiles, and market segments.
• Curriculum-Aligned Content: Our educational content aligns with CAPS and covers all phases, grades, and subjects where applicable.
• Soft Skills & Life Skills: We offer content that focuses on life skills, including:
• Negotiation skills
• Stress management
• Budgeting as a student
• Developing emotional intelligence (EQ)
• Networking skills
• Building personal brands
• Enhancing self-worth
• Managing subject choices
• And many more.
1. Live Presentations:
In-person or Virtual Presentations: Our trained resources supported with our CRM platform, will book your institution an exclusive 30 - 45 minute live-in-person or virtual presentation slot for you to represent your brand and its key information to the learners during a lesson or any other dedicated time for that.
2. Direct Digital Material Distribution to schools
Our advanced CRM platform allows us to distribute your digital marketing materials effectively to profiled private and semi-private schools. By leveraging this system, we can:
• Optimize your digital content and campaigns for greater success.
• Ensure materials reach the right schools and target audiences.
• Track interactions and engagement with learners using trigger links for valuable insights.
• Improve your institution's visibility with targeted digital campaigns.
• Connecting you to schools that are difficult for you and your team to reach physically.
1. Career Assessment Psychologists (CAPS)
• Engaging with CAPs: YDx has a database of over 112 active and profiled Career Assessment Psychologists (CAPs) who assist Grade 11 and 12 learners with career and study decisions.
• CAP Profiling: We can profile CAPs based on various key criteria to create a tailored list for your institution.
• CAP Communication: Our CRM system and experienced team will engage with selected CAPs on behalf of your institution.
• CAP Campaign Channels: YDx offers two CAP programs:
1. Full Introduction: Introduce your institution and courses in detail to selected CAPs, followed by a one-on-one discussion with a YDx team member for feedback.
2. Material Update: Ensure CAPs receive your latest materials, keeping them up-to-date with your institution’s offerings.
2. South African Home Schoolers Channels
• With more than 350,000 youth opting for home-schooling each year, engaging with this often hard-to-reach community provides a unique opportunity to connect directly with this niche of learners and parents.
• YDx has partnered with SA-Home Schoolers to offer three exclusive opportunities for tertiary institutions:
1. Email Campaigns
• Run targeted email campaigns over 3, 6, or 9 months, sent to the full SA-Home Schoolers network, with reporting included.
2. Banner Advert
• Feature your institution's banner on their website for 3, 6, or 9 months, with your institution's logo featured prominently on the homepage.
3. Tertiary Tab
• Post your tertiary institution information for 1-year on the YDx Exclusive ‘Tertiary Tab’
• A one-year feature on the SA-Home Schoolers website, showcasing your institution’s information, courses, career opportunities, and student culture.
YDx has partnered with SAHomeschoolers and offers three exclusive offerings for our tertiary clients: •3, 6, or 9-month emailer campaign. Your unique emailer is sent to the full SAHomeschoolers network every month. •3, 6 or 9 moth Banner advert Feature your institution’s logos on the main slider on the home page. •1-year YDx Exclusive Tertiary tab A full year-long feature on the SAHomeschoolers website that provides information on your tertiary institution, courses, career opportunities, student culture, and more.
