The youth embody the power of tomorrow. They have the strength to challenge what has come before and the courage to create the pathways that lead all to fresh ideas and practices. Within them are no preconceived barriers, only unlimited potential. They embody the now and symbolise the future. The youth are all-powerful.
The millennial generation is the largest and most influential yet, poised to make the biggest impact on the world than any predecessor. Right behind them, Gen Z is stepping up as a force to be reckoned with. These generations must not be misunderstood or overlooked by brands and services - at YDx, we're here to guide you in understanding, and connecting with them effectively.
YDx is a youth and family specialist research agency with over 20 years dedicated experience.
We offer a plethora of research solutions including Millennial and Gen Z workshops and reports, ethnographic research, various forms of quantitative and qualitative research, extensive secondary research, and various youth insight reports.
YDx works extensively in the Education and Skill arenas. As a youth specialist consultancy, we believe education and skill development are the backbone of any society. We strive to ensure all our programmes offer meaningful output and support to our youth market. We hold an intelligent and highly profiled database of schools, key personal and career assessment psychologists. We also can develop curriculum and youth-aligned content.
Africa’s leading youth market specialist, with 25 years’ experience across children, teenagers, students, and young workers. YDx holds an extensive insight bank and is dedicated to keep speaking to and understanding our youth market segment.
